Seo tutorials for beginners 2018. SEO stands for search engine optimisation it’s the process of optimising your website for a set of keywords in the hope you will improve your search engine ranking. If you know anything about SEO you will probably be aware that each search engine uses an algorithm to rank sites.
This algorithm is a guarded secret by the search engines so you don’t know exactly how to manipulate them for your websites gain.
Although the exact recipe for ultimate rankings is unknown there are best practice standards and techniques that if you follow them you will begin to see improvements in your websites rankings.
What Is An Seo
SEO involves what is known as onsite and offsite optimisation. On site optimisation.
On site optimisation is about changing elements on your website to improve your rankings.
The main on site changes include things like making sure you have the correct title tags on each page, adding meta tag information to each page, adding alt and title tags to your images, using headers on your page, using the right amount of content and using the correct keyword density of your chosen search terms. There are many other technical things which webmasters do to improve rankings which are sadly not adhered to by many web designers. I am not going to go into them here as there are too many technical things to cover.
But if you know anything about web design you will know that there are many techniques used by web designers to improve rankings. SEO relies on the fact that your website is visited by the search engines and other sites that it is referenced from. The more frequently you visit other sites referenced from your website the more likely it is that your keywords will be spoken about in other sites referencing from it. This is why when you design your website it is important to make sure that each site referencing from your website is visited at least once.
The second technique that is used by web designers is off site optimisation. This involves manipulating elements within your website to improve its search engine ranking.
Off site optimisation can be seen as the opposite of on site optimisation because it is done from a different element of your website. Often when a website is designed it is not only the content that is changed but also the meta description, the headers and the content within the site.
These are things which affect the users that visit your website.
If your website is designed properly, it will have all the proper keywords and will have them in all the right places.
The final technical thing that you can do to improve your rankings is link building. Link building is one of the techniques used by web designers to improve the rank of their websites. Link building involves producing rich content which can be shared and promoted through various social media sites.
This is one of the main reasons why many websites choose to have a design based around a solid black background. Larger sites often get more links than smaller sites because people care about the link to their website. So if your website has a design that is appealing and functional then it will get more links than a website that is made up of uninspired materials and looks cheap. Search engine optimization, also referred to as SEO, is one of the main marketing techniques to help improve the ranking of your website and thereby drive more traffic to your website.
There are many marketing strategies which are used to improve the ranking of websites, but unfortunately, none are as simple as they sound. First, make sure that your website has a high quality image, as quality is simply a function of having it displayed prominently on all the major search engines. Second, your website should be visually appealing. In other words, it should make people feel good.